You’ve become accustomed to the ups and downs that come with handling finances, staff, and changing economic conditions as a small business owner. You’ve undoubtedly also had to cope with a whole new set of problems because of the persistent epidemic, such as market shifts, labor shortages, and virus mitigation measures.
At Codevelop us, we have first-hand experience with how businesses have changed since 2020 to not only survive, but also attain greater success. We think that by taking a few preemptive measures, your company will be prepared for pretty much everything that 2023 has in store.
For companies that mostly depended on in-person services, the pandemic resulted in significant changes. This change forced many firms to switch to eCommerce platforms and go online in order to meet the expanding and quickly shifting needs of their clients. According to eMarketer, the requirement to prioritize online web presences has grown by 25.7% since the epidemic. It is only anticipated that these trends in global eCommerce will continue to rise.
If the website for your company was built before the epidemic, it’s probably time to give it a new appearance. After all, consumers are conducting record numbers of online business reviews. They won’t put up with a dated, ugly, or, worse yet, malfunctioning website, so you shouldn’t either. It’s time to take action! Although you can get help from Portland eCommerce developers for website maintenance services.
Like many small business owners, you undoubtedly juggle a lot of responsibilities, so you probably don’t have hours to devote to advertising your company and interacting with potential clients on Facebook, LinkedIn, Instagram, and Pinterest. The good news is that social media doesn’t have to take up your entire day for it to have a favorable effect on your reputation and financial situation. There are numerous advantages to performing a few straightforward tasks on your social media channels, even if you lack the manpower (or the passion!) to build a sizable following:
· Think about which social media platforms would be most appropriate for your company. It makes sense for you to be on Facebook as it is still a popular medium for businesses. Consider using a visual network like Instagram or Pinterest if you have access to excellent photographs of your goods or services. Maybe LinkedIn is for you if you have a strong business-to-business focus.
· Make a small content calendar for the following month to test the waters! Mix in company-focused photographs and details that reveal your personal side with sales- related content that points to your website. Even posting external links might show that you stay current with developments in your field.
Regardless of the social media platforms you utilize, take into account the following:
· Keep your company’s information current. After all, you want to be reachable by your clients!
· Be certain to use a business profile. You get access to tools and choices that aren’t offered on personal accounts.
· Post frequently on your social media platforms. Even one or two posts per week will demonstrate to your audience that you are engaged and attentive.
· Engage your supporters. As soon as they respond, acknowledge them and make sure to follow everyone.
Most well-established companies keep records of their clients and potential clients. This knowledge is important. Market to such contacts instead of letting them gather dust. Email is a helpful contact list tool. An essential marketing strategy is sending emails asking for Google reviews or product testimonials. You might also think about newsletters that offer helpful information, sales notifications, thank-you emails, and abandoned cart emails. No matter what kind of emails you send, make sure the content is worthwhile to keep you at the top of your clients’ minds even after they’ve made a purchase.
Consider advertising if you want to gain a little extra exposure or create a large splash with a new good or service. Ads are ideal for getting in front of your intended audience, whether it’s through a long-term digital campaign on a search engine (like Google or Bing) or through social media (like Facebook or LinkedIn). These advertisements are convenient and can be affordably priced, even for small firms, to reach a sizable audience of potential clients. “Boosts” are one-time ad choices available on some social media networks, including Facebook and LinkedIn. You can easily boost a single organic post for a predetermined sum if you wish to raise its visibility. Although this choice isn’t as complete, it’s an excellent method to see how it works! 91.9% of US marketers utilize social media for marketing, according to Statistics. Nearly 51% of companies use digital advertising to market their brands and connect with bigger, more focused audiences. While running digital advertisements is important, it is even more important to have a marketing strategy in place to better understand your target demographic and connect with potential clients.
A blog is a fantastic method to promote yourself as an industry thought leader and to show off the knowledge that your clients and potential customers are looking for. Additionally, by positioning your website as a source of pertinent, helpful information, consistently adding new material to your website helps raise its search engine ranking. The more pages that can be indexed, the better — search engines prefer reliable websites! Additionally, blogs provide you the chance to connect out to trustworthy sites and generate links between other pages on your website, which is another great technique to raise your search engine optimization.
Blogs are a fantastic resource for information if you’re looking for quality social media articles. Take interesting blog post excerpts and publish them on social media with an eye-catching graphic. Your followers will find this content engaging, and you’ll also increase website traffic!
There are many reasons why Portland website design is important for business. Here are a few:
- A well-designed website helps to establish credibility and professionalism. Customers are more likely to trust and do business with a company that has a professional-looking website.
- A good website design can help to improve user experience and make it easier for customers to find what they are looking for on your site. This can lead to increased customer satisfaction and loyalty.
- A well-designed website can help to improve search engine rankings and drive more traffic to your site.
- A good website design can help to increase conversions, whether that means getting more sales, leads, or sign-ups.
- A website is often the first point of contact between a business and its customers, so it is important to make a good first impression.
Overall, a well-designed website is an important investment for any business, as it can help to attract and retain customers and drive business growth.
